Dallas, TX USA
Info(at)Everyblm.com
Written by Neil Mammen, Executive VP, Every Black Life Matters. www.EveryBLM.com
Turning Point USA was never meant to be “Charlie Kirk USA.” It was never designed as one man’s pulpit or a monument to his ego. And that, precisely, is why it flourished.
I’ve had dreams about Charlie every night since Wednesday Sept 10th.
I wake up and sadly realize they were just dreams. I and my family are in shock. The last few days feel like a fog. It is almost too much to handle. We are crushed. It’s unbelievable. Rather than waking up from those dreams, I’m waiting to wake up from this nightmare, to hear someone say, “The dream is real. He’s fine. He’s just recovering. The rest of attempted killers are being hunted down.” But no such words have come. The cold hard morning reality comes. Instead, I find myself almost hearing the actual words of our Lord: “Well done, good and faithful servant.” Charlie’s work on earth was complete, and the Savior called him home to his eternal reward.
But let us pause on a phrase laced with tears: Charlie built a great movement, not a great monument. With tears, because it’s not Charlie IS building. It’s past tense.
Turning Point USA was never meant to be “Charlie Kirk USA.” It was never designed as one man’s pulpit or a monument to his ego. And that, precisely, is why it flourished.
Ancient history tells us dark tales. How many movements have crumbled under the crushing weight of their founders’ pride? Leaders who mistook themselves for the mission. Men who believed their charisma, their voice, their image was the movement itself. When they fell, everything fell with them.
Herod built monuments. Paul built churches of people, not stone. Guess which still stands.
History repeats the lesson. Steve Jobs was a genius, a pioneer, a man who reshaped entire industries. But when he was forced out in the 1980s, Apple nearly died without him. Even after his death, the company survived financially, but the spark, the daring spirit, the creative edge faded. Why? Because too much of the identity was tied to him.
And what of the tyrants of history? They demanded loyalty not to principle, but to personality. When they died or were deposed, their movements evaporated. Because there was never truly a movement. There was only a man.
This is the danger of ego-leadership. The founder becomes the bottleneck. No one else can rise. No one else can speak. No one else can lead. The oxygen is consumed by one presence. And the work suffocates when he fades.
Charlie did the opposite. The movement is bigger than the man.
A Leader Who Gave Away the Spotlight
Every leader must decide what to do with the attention that inevitably comes. Weak men hoard it. Strong men spend it. Charlie spent it on others.
He raised up new voices. He created a movement of co-laborers, not fans. At conferences, he often spoke only once or twice-by choice-because he wanted hundreds of other voices to rise. He made sure that when students walked away, they didn’t just say, “I heard Charlie.” They said, “I heard ten or twenty speakers who changed my life.”
Most founders would never do that. They would plaster their faces on every banner, stretch their keynotes until no one else had a chance. But Charlie inverted the model. He built a stage for others.
As a personality, he recruited personalities. As an influencer, he recruited influencers. As a leader, he recruited leaders. He created managers, organizers, speakers, pastors, activists-and trusted them to lead. Charlie didn’t make fans-he made leaders.
That is why TPUSA is not fragile. It is not a shrine to one man. Charlie lit the torch, but we must carry it.
A Movement with Many Arms
In 2021, with my friend Pastor Rob McCoy, Charlie launched TPUSA Faith, mobilizing churches and pastors to teach biblical citizenship, to host Freedom Nights, to reclaim the pulpit for truth. He knew the fight was not merely political-it was spiritual. I’d been advocating this separately for over 20 years, long since before I wrote my book: Jesus is Involved in Politics! Why aren’t you? Why isn’t your church? For years it was but a dream and it went nowhere despite talking to many pastors. It took Charlie to realize it was needed and make it real. Not only has Charlie reached pastors, but TPUSA Faith has opened the door for the largest number of young males to embrace Christ in decades. With his death, 1000s and 1000s have started to turn to Christ and go to church. (If you are looking for a church that reflects Charlie’s concepts of Biblical Government go to www.MyChurchFinder.org).
Then with Turning Point Action (TPAction), Charlie put boots on the ground. Door to door. Youth volunteers in battleground states. Apps that connected activists with voters. A national database built not for one rally, but for thousands of homes, thousands of conversations, thousands of ballots chased and delivered. He gave these tools away, because he believed the cause mattered more than control.
Conferences multiplied. National chapters spread like wildfire. Media shows reached millions. High school clubs, college alliances, faith summits, issue campaigns, young women’s conferences-Charlie kept giving away the work so that others could own it. Charlie built a great movement, not a great monument.
When Leaders Die
So what now? What happens when the leader is struck down?
The enemy always uses the same strategy: kill the man, kill the cause. Lee Harvey Oswald. Sirhan Sirhan. The boy who shot at Trump but failed. Each time, the story is eerily similar-a patsy presented, a narrative pushed, while the true plotters hide in the shadows. Who was the gun drop from? Who visited his town from DC in the weeks before the event?
Their goal is always the same: to make us give up. To silence not just one voice, but every voice.
But here is the question: will you let them win? Did they kill a leader or did they create a martyr?
The true defeat is not Charlie’s death. The true defeat would be if we, the people who loved him and shared his mission, quit. If donors close their wallets. If students retreat from campus. If pastors remain silent. If parents stop training their children. That is what the killers counted on.
Charlie left a legacy, not a vacuum. Now it rests with us.
The Real Call to Action
So I ask you again: will you let them win? Or will you honor Charlie’s vision by proving that he built a great movement, not a great monument – that this was never Charlie Kirk USA, but Turning Point USA, a movement built to outlast him?
That decision rests not in the hands of a gunman, not in the hands of shadowy plotters, but in your hands.
Because Charlie built a great movement, not a great monument. And if you cared for Charlie, now it’s time to prove it. Will that happen? I can only pray so. I can only urge you not to falter. Donors, high school students, college students, volunteers, workers-the vision may have started with Charlie, but now it’s yours. Don’t let them win.
Everyone ask yourself: what are you willing to do to continue his fight? Stop here and pray. Ask the Lord what it is you are supposed to do. Here’s the call to action.
We must raise new Charlie Kirks in our families.
Watch every video interaction of him with those who hate God’s laws. It’s a training manual. Do a few every dinner time. Watch the question. Pause it. Ask your kids: What is the right answer. Allow them to guess first, then allow them to look it up on a device if needed. Then watch his answer. Then ask your kids: what did he do right, what did he do wrong? Discuss the tactics. Discuss the answers you learn. Do research with them.
Ask: how should we respond, what facts do we need to know? Come up with scenarios they have to prepare for.
Are you a teacher in a Christian School? Do this in class. First, it immunizes your kids against the Left. Second, it trains them how to respond to others. Third, it raises those young girls and boys as Charlie Kirks. Watch this space, subscribe to our substack we’ll release a few trial versions so you can show them and test them out. We’ll pick the ones with no foul language from the crowd and with topics appropriate for kids.
Now go raise young Charlie Kirks.
Above all, Vir cadit, opus manet.
Don’t let the great mission die with the great man.
And remember: “Non nobis, Domine, non nobis, sed nomini tuo da Gloriam.”
Neil Mammen
mychurchfinder.org
VAC.org
On a side note: Much is being said today about turning to the RICO act, or about passing new laws that would muzzle certain forms of media, all in the name of stemming violence. At first glance, these suggestions sound appealing. In a reactive time, strong medicine always seems like the cure. But pause and think. Every power you hand to a supposedly good government today is the same power you are handing tomorrow to a corrupt one.
Today the cause may be noble: shutting down those who call for blood in the streets. But what happens when a future president decides that calling someone a sinner and pleading with them to repent is “incitement to violence”? Once that precedent is set, the door is open. Tyranny never announces itself at the gate; it comes disguised as safety, protection, and good intentions. That is how Hitler came to power, by promising peace and stability.
This is not new. Israel, in 1 Samuel 8, cried out for a king. They wanted order. They wanted strength. They wanted a man on a throne to guarantee their safety. And God, through Samuel, warned them: “… And ye shall cry out in that day because of your king which ye shall have chosen you; and the Lord will not hear you in that day” (1 Samuel 8:11–18).
Yet Israel insisted. They thought the loss of liberty was worth the promise of protection. But what they gained was a throne that took from them what only God could rightly govern. The same warning echoes today. The government that promises to protect you by silencing voices will one day silence yours.
We must be very very cautious. Imagine this same law under (God forbid) an AOC presidency. We should certainly use existing laws to detain and punish unlawful actions, but never to criminalize mere words. The way forward is not to trade liberty for the illusion of order. Tyranny is tyranny, even when draped in robes of justice.
If we truly desire to end violence, we must resist the lure of shortcuts and instead do the harder work: we must win the culture. We must reclaim the institutions of influence. That means infiltrating the newsrooms, shaping the laws, serving in government, presiding in the courts, teaching in government classrooms, and being professors in universities. It also means withdrawing our children from those government schools that have become centers of indoctrination rather than education. We send in the marines (the teachers) not the recruits (the kids). The government is here to protect unalienable rights. That’s it. Any thing else allows the pendulum to swing back and forth.
And above all, just as we brought change to Cracker Barrel, to Target, and to Disney, we must use the public square to hold these actors accountable—not as a government, but as a people, a people crowdsourcing truth.
The answer will not come by empowering Caesar to silence voices. It will come when men and women of conviction, rooted in truth, step into every sphere of culture with courage. That is how we stop the violence the right way.
A short list of what TPUSA has been involved in (not complete)
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